Privacy Manifesto

Preamble

Privacy is a non-issue in the natural world. But in the digital world it's huge.
That's because as digital beings we are constantly stalked. Tracking beacons, placed by others in our digital devices, follow us everywhere. One purpose is to target us with "relevant" or "interest based" advertising. Another is to re-engineer us as dependents of machines. Both are out of our control as individuals. And both are morally wrong.
Lack of personal privacy is a bug in the heart of the digital life today. Our highest calling at London Trust Media is to fix that bug—and to join other developers doing the same.
We started debugging privacy online with Private Internet Access, now the world's most trusted VPN. We also make protecting personal privacy a central concern for all our properties.
But that's not enough, for two reasons:
It's also not clear why personal privacy matters just as much—if not more—in the digital world than it always has in the natural one. In military terms, there are many more "attack surfaces" for our private selves in the online than there are in the offline one. And being attacked today is common, constant, and mostly by parties we don't know and are largely unaccountable, even though regulation of them is growing (from zero to sub-minimal).
It won't become clear how much privacy matters online until we have the full suite of technologies required for creating true personal privacy there, plus the social norms that will follow widespread adoption of those technologies.
That's why we're publishing this manifesto.

Manifesto

Calls to Action

As with all free and open source code, every word in this manifesto is provisional and subject to improvement. So we welcome and invite help with that. To get started, we are using Coral, an open source commenting platform. There, we will be listing other efforts that are working toward equipping individuals with tools for creating privacy for themselves in the networked world.
Doc Searls, editor-in-chief, Linux Journal, (a London Trust Media family member).